There were no comparable offers, so my research applied to products connected to a freelance expert and the target group of women. Creating competitive profiles (in terms of marketing strategy, target market, core business, usability, layout, navigation structure, compatibility, content, design, and performance) together with SWOT analysis helped assess current offers in this area.
Some prominent competitors provide general information on connecting experts in each city. Still, most focus more on matching people in the US and only English language communities.
Users still feel overwhelmed by the sheer amount of data available on these platforms and easily get distracted. Marketing will also be vital as we must encourage multilingual experts to join the app.
Also, the general advantages and disadvantages of online counseling and how to provide information about support services in a multilingual community to activate women's capabilities were essential parts of the research.
There is no, seemingly popular app that connects local multilingual experts to immigrant women. There’s a chance we might end up with a piece of a large market.